About this Insomnia Hub

About this Insomnia Hub


Educators, clinicians, researchers, & students join in a Community of Practice to LEAD – to fight the hype and interprofessionally speak up for ‘what’s proven to work’ for Insomnia.

We are an online non profit Community of Practice (oCoP), in the spirit of the Free Open Access Medical (FOAM) education movement.

OnAir Post: About this Insomnia Hub


The Insomnia Hub is an open access, crowdsourced, and curated knowledge-sharing Hub, within the Neuroscience Network, in the non-profit Open Network (ON). We share science-based knowledge about Insomnia and related news, events, resources, people, and organizations.

Together, we hope to spread ‘what works & where to find it’ … We LEAD

Leverage the Insomnia Hub & other social media to
Effectively promote ‘what works’ to
Accelerate consumer demand for best practices &
Disseminate the best science about Insomnia.

The Issue

Americans spend up to $107 billion a year on sleep, including 60 million scripts. Did you know  that sleeping pills often don’t work or can be dangerous?  Most of the 1 in 3 with insomnia don’t know that Doctors’ Guidelines say to first try the non-drug therapy (CBT-I).  It seems like only the hype is heard – like ‘Ask your Doctor’ ads.

All in healthcare professions are urged to promote best practices using social media.  Imagine if the entire community spoke up together in one place – over the hype … for what’s proven to work and where to find it.

Be Social

For those who want to share ‘what works & where to find it’ for consumers (and providers), the Hub offers quick, easy, and career-advancing ways to have an impact …

  • Have an online presence:  Create a profile to be found in the Directory
  • Increase your credibility in insomnia:  Share a post (about research, a clinical success story, a science-based app, an educational program, a community service), be a regular Hub blogger, and/or comment on others posts
  • Expand your visibility/reach:  Share links to posts (on Twitter, Facebook)
  • Stand out in the insomnia community:  Share a post that includes your Google Hangout/Youtube video about insomnia (see below video)
  • Learn deeply about insomnia:  Help curate the Hub (select which posts get published and where they appear on the site). Watch the video by Noah, an undergrad, explains the value of learning about his field of interest by curating the Neuroscience Hub and next the Addictions Hub.

Weren’t taught to share?

Anyone can complete Mayo’s online Social for Healthcare Certificate, a self-paced course (4 hours; 3.5 AMA credits). In this video, four clinicians give 15 ways that sharing helps them to keep current as well as to advance their practices and careers.

Highlights:  March 26, 2015 webinar of the Mayo Clinic Social Media Health Network.

Message from the Lead Curator

Welcome to our non-profit knowledge-sharing social enterprise. As a clinical health psychologist, I’ve worked with the Medstar Georgetown Sleep Center team and their Sleep Medicine Fellowship for over 2 decades as well as the Chronic Pain & Fatigue Research Center (when it was at Georgetown), directed Clinical Skills courses at USUHS for 6 years, completed the Mayo Social Media Residency and the IHI I-CAN course, and am a member of the Societies for Participatory MedicineMedia PsychologyHealth Psychology ,  Association for Behavioral and Cognitive Therapies   and Anxiety & Depression Association of America.  I’m convinced that educators and learners can LEAD – together.

‘Share CBT-I’ (Health Comm Campaign)

Beginning in 2016, faculy and students at George Mason University Department of Communication launched our on-going health communication campaign – Share CBT-I.  Using service-learning, Gary Kreps offered his students in Health Comm courses the opportunity to conduct formative research and do a writing assignment for the project. Serge Samoilenko offered his students in Pubic Relations courses the opportunity to design and implement a PR strategy for CBT-I Live (Live online interviews about CBT-I).

Now, we invite service-learners (from anywhere) to use the Hub as a hands-on tool for training in interprofessional communication to promote ‘what works & where to find it’ – as a service to the public.

Also, if you’d like to appear on a CBT-I Live episode … to share your related research … your clinical success stories … your training program … or other resources, contact us.

Thank you,
Meredith Cary, PsyD